Brand USA CEO Summit U.K. & Europe 2024

OCTOBER 21 – 22, 2024 | LONDON, U.K.

Brand USA is hosting its CEO Summit for the fourth consecutive year, bringing leading U.S. partner CEOs to London’s etc. venues County Hall to hear the latest industry insights and to meet with the top editors across consumer and trade media.

Taking place on Monday, October 21 and Tuesday, October 22, Brand USA CEO Summit U.K. & Europe 2024 will feature a tailored program comprising a selection of panel discussions, focusing on the opportunities and challenges dominating the tourism industry. There will be select media opportunities which will be media-led and determined by destination stories and news.

Application portal now closed.


About Brand USA CEO Summit U.K. & Europe 2024

The enrichment series will offer critical market insights from marketers, strategists, and industry leaders that will leave attendees inspired, educated, and motivated through its insightful, and forward-looking programming.

Through Brand USA CEO Summit U.K. & Europe 2024 networking sessions and evening events, U.S. partner CEOs will be able to strengthen business relations with U.K. and European delegates as well as reconnect with friends and colleagues in the travel industry. More information about each evening event will be provided in April.

Similar to last year, Monday night will host all delegates at a single event and Tuesday night will feature a dinner for CEOs hosted off-site. Also on Tuesday evening, Travel Week and Media Forum will enjoy a brief Brand USA-hosted reception at County Hall, followed by an opportunity for exhibitors to host trade and media on their own.

Please see our evening events webpage for more information on this year’s evening events.

Billing will occur in August

$1,000 per attendee

October 1, 12 p.m. ET: Orientation

October 9: CEO Schedules released

October 21 - 22: Brand USA CEO Summit U.K. & Europe 2024

Brand USA reserves the right to change the dates

Stay tuned for more information and a full schedule of events.

Accommodation is not included in the fee; we have secured preferential rates for a number of nearby hotels here.

As stated in the Brand USA Travel Week U.K. & Europe 2024 Terms and Conditions, CEOs who cancel before July 31, 2024, will be reimbursed. Those who cancel after July 31, 2024 forfeit their registration fees.

Frequently Asked Questions

Details will be shared with attendees in the month prior to the event.

For further information, contact [email protected]

CEO Summit Schedule*


Monday, 10/21


Tuesday, 10/22

9:00 - 10:00 AM

CEO Media Breakfast

8:00 - 9:00 AM

Media Forum Breakfast

10:00 - 12:00 PM

Welcome & Market Updates, Joint Exhibitor Programming or Media Meetings**

9:05 - 11:55 AM

CEO Programming

12:00 - 1:20 PM

Networking Lunch

12:00 - 12:40 PM

Joint Event Enrichment with Travel Week & Media Forum

1:20 - 2:00 PM

Brand USA Updates

12:45 - 1:55 PM

Networking Lunch

2:00 - 3:00 PM


2:00 - 6:15 PM

CEO Programming

3:00 - 3:50 PM

Joint Exhibitor & Media Programming

3:55 - 4:40 PM

CEO Programming or Media Meetings**

6:15 - 9:30 PM

CEO Summit Private Reception & Dinner

4:45 - 5:15 PM

Free Time or Media Meetings**


Evening Reception at The V&A

*Exact timing to be confirmed
**Media meetings are journalist led and cannot be guaranteed.

Brand USA Travel Week U.K. & Europe
OCTOBER 21 – 24, 2024 | LONDON, U.K.

Brand USA brings together exhibitors from across the U.S. and buyers from the U.K. and Europe for an in-person gathering to build relationships and prepare for future successes.
Brand USA Media Forum: U.K. & Europe
OCTOBER 21 – 13, 2024 | LONDON, U.K.

Brand USA welcomes back U.S. DMO PRs and U.K. and European media for beneficial discussions highlighting top talking points for profitable outreach.