Brand USA Elevates U.S. Tourism on a Global Stage at IPW 2024
As the premier sponsor of the U.S. Travel Association's IPW 2024, Brand USA staff is thankful, excited, and maybe even a little exhausted when thinking about the success of this year's event in Los Angeles, California. With a robust agenda and a series of impactful engagements, from a three-hour enrichment session to one-on-one meetings, Brand USA helped to move the needle on future international tourism to the U.S.
One of the most enlightening events for attendees was Brand USA’s Global Trends and Market Insights. During the standing-room only educational session, U.S. partners were presented with the latest research from which they could glean invaluable insights as well as travel trends and key market updates directly from Brand USA’s boots on the ground. Be sure to check out the key research takeaways in the Research and Insights section of this newsletter. A recording of the full presentation and a downloadable deck can be found here.
Brand USA President and CEO Chris Thompson, delivered his final press conference, marking the end of over a decade leading the nation’s destination marketing efforts. Chris highlighted the resilience of the U.S. international inbound travel industry and the ongoing efforts to elevate the country's standing in the global tourism market. Read Brand USA’s IPW 2024 press release to learn more.
Another memorable moment of IPW 2024 was the Brand USA-sponsored lunch, where attendees were treated to the iconic sounds of the American rock band Dogstar. The lunch also featured a heartfelt tribute and industry thank you to Chris Thompson for his impact and leadership. Chris was touched by the standing ovation and the overall atmosphere in the room. You can watch the video tribute here.
The Brand USA booth was busy throughout the week with leadership, staff, and representatives participating in over 700 meetings with international and domestic media, buyers, suppliers, and potential partners. These engagements were instrumental in forging new partnerships, strengthening existing relationships, and promoting the United States as a premier travel destination. Read our IPW 2024 By the Numbers press release.
Congratulations to the U.S. Travel Association team for producing an amazing IPW 2024. More than 5,700 delegates, including 2,000 buyers and media from nearly 70 countries, all gathered to explore and expand travel opportunities to the United States.
While the face of Brand USA will look a little different next year, the team is excited to see you all at the other end of Route 66 in Chicago for IPW 2025!