What is the mission of Brand USA?

Brand USA, the destination marketing organization for the United States, is the nation’s first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. entry/exit policies and procedures to worldwide travelers.

Our mission is to increase incremental international visitation, spend, and market share to fuel our nation’s economy and enhance the image of the United States worldwide.

Our vision is to be the best-in-class national destination marketing organization—earning the USA the largest share of the global travel market and significantly contributing to job creation, GDP, export growth, and tax revenues.