What kind of marketing does Brand USA employ?

Brand USA utilizes a number of market-driven platforms and programs to increase inbound visitor travel to the United States and drive tourism dollars to communities in all 50 states, the District of Columbia, and the five territories.  Our programs include the USA marketing campaign, trade outreach initiatives, co-op marketing opportunities, and media/ public relations outreach that, in total, promote the United States in its entirety, and add and create value for partners.

• The USA Campaign includes any combination of broadcast, out-of-home, and social media/digital efforts, plus earned media and public relations.
• Our co-op marketing programs and platforms make up the majority of our marketing efforts and deliver an array of marketing options to increase awareness, visitation and spend.  They include a variety of opportunities for partners of all shapes and sizes to participate and include: Brand USA Originals, Affinity Programs, and Market-Specific Programs.
• Brand USA currently works with its expanding network of international representatives, Visit USA committees, travel and tourism advisory boards, U.S. embassy personnel and U.S. commercial services teams to support participation in numerous trade activities, including: trade shows, sales missions, road shows and themed events, training initiatives, MegaFams, and Advisory Boards.  

Additionally, through its public policy efforts, Brand USA works in partnership with its Federal partners to communicate U.S. entry policies and help make the international traveler’s experience more welcoming upon arrival and departure.