With the dollar’s continued strength in 2015, a vacation in the U.S. is a more expensive proposition than in the recent past. While some travelers will choose to go elsewhere as a result of currency exchange value, others will make tradeoffs to visit the destination of their choice. Brand USA surveyed travelers to gain a better understanding of the dynamics around currency impact – the threshold at which currency values would cause travelers to change plans and what travel components were likely to be affected.
Insights
With the dollar’s continued strength in 2015, a vacation in the U.S. is a more expensive proposition than in the recent past. While some travelers will choose to go elsewhere as a result of currency exchange value, others will make tradeoffs to visit the destination of their choice. Brand USA surveyed travelers to gain a better understanding of the dynamics around currency impact – the threshold at which currency values would cause travelers to change plans and what travel components were likely to be affected.
The vast quantity of false data in web traffic and digital advertising can make accurate analysis challenging for businesses. Over half of all web traffic is attributable to bots, or web robots, which are applications designed to automate actions such as following links1.