Aaron Wodin-Schwartz spoke at the National Bicycle Tourism Conference in San Antonio, Texas.
Aaron Wodin-Schwartz is senior vice president, communications and public policy for Brand USA, the nation's public-private partnership dedicated to increasing international visitation to the United States through marketing and promotional efforts. In this role, Aaron develops, executes, and leads outreach efforts to key stakeholders to promote and advance Brand USA's mission and raise visibility worldwide for the organization, build community engagement, and respond to requests from these stakeholders regarding the organization’s progress toward established goals and objectives. Aaron is also responsible for working with federal partners and key industry groups to ensure productive implementation of the Travel Promotion Act, communicate U.S. travel policies, and develop collaborative opportunities to promote inbound travel to the United States.
Aaron joined Brand USA in November 2011, serving as deputy director of strategic outreach until October 2012, and subsequently director, public policy from October 2012 until his promotion to vice president, public policy in January 2017. During his tenure with Brand USA, Aaron has successfully established a variety of programs with Federal partners that highlight unique aspects of the United States such as our culinary experiences and Federal lands and waters and deploy a unified promotional campaign through U.S. embassies and consulates and Visit USA committees around the world. For these accomplishments and more, Aaron was inducted into the Destination Marketing Association International "30 Under 30" Class of 2014.
Aaron brings important public policy and government experience to the Brand USA team. From 2009 to 2011, as a presidential management fellow at the Department of Commerce, Aaron served as policy advisor to the deputy assistant secretary for services industries where, among other things, he worked on implementation of the Travel Promotion Act. While at the Department of Commerce, Aaron helped lead key departmental initiatives including improvement of services trade statistics, development of strategies to double services industries exports, and the International Trade Administration’s response to the Deepwater Horizon oil spill.
Aaron has gained strong Latin American experience during the course of his career, including a rotation at the State Department where he worked on the Brazil desk, covering U.S.-Brazil efforts on environment, science, technology, and health; economic cooperation, social inclusion; and consular affairs. Prior to his government service, he was the program assistant for the Latin American and Hemispheric Studies Program at The George Washington University’s Elliott School of International Affairs. He speaks fluent Spanish and is conversant in French and Portuguese.
Aaron plays in several recreational soccer leagues and follows Boston sports. He enjoys outdoor recreation such as mountain biking and skiing. He holds the M.A. in Latin American and Hemispheric Studies from The George Washington University and the B.A. in political science from the University of Massachusetts.
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Aaron Wodin-Schwartz moderated a dynamic panel at the Music Tourism Convention in Liverpool, UK.
Aaron Wodin-Schwartz addressed the United States Tour Operators Association at the USTOA Fly In.
Aaron Wodin-Schwartz joined American and Japanese dignitaries for a panel discussion regarding the future of the U.S.-Japan...
ABOUT BRAND USA
Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation's first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. travel policies and procedures to worldwide travelers. The organization’s mission is to increase international visitation to the USA in order to fuel the U.S. economy and enhance the image of the United States worldwide. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA. According to studies by Oxford Economics, over the past six years, Brand USA's marketing initiatives have helped welcome 6.6 million incremental visitors to the USA, benefiting the U.S. economy with more than $21.8 billion in total economic impact and supporting, on average, nearly 52,000 incremental U.S. jobs a year.
For industry or partner information about Brand USA, visit TheBrandUSA.com. To discover more about the USA and the boundless diversity of American travel experiences and authentic, rich culture, please visit Brand USA’s consumer website VisitTheUSA.com and follow Visit The USA on Facebook, Twitter, and Instagram.
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