Carroll Rheem and Cassady Bailey addressed attendees of the 2019 New York State Tourism Conference.
Cassady Bailey is senior director, partner marketing and planning for Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism marketing effort. Cassady heads up interactions with Brand USA’s expanding network of nearly 500 partners. Her department assists partners with cooperative-marketing opportunities and manages efforts to attain targeted levels of partner contributions and renewals. These continued efforts have great success as Cassady and her team have a 94-percent partner retention rate.
Cassady joined Brand USA in October of 2012 as a business-development assistant and subsequently moved into the roles of partner service representative and partner services manager. Previously, Bailey interned at the U.S. Travel Association, where she assisted with conference planning. Prior to moving to Washington, D.C., she was a ticket writer for the Treasure Island Resort & Casino in Las Vegas, Nevada, where she accepted bets for the race & sports book.
Cassady earned her Master of Tourism Administration from The George Washington University in 2012 and her Bachelor of Arts degree in history from West Virginia University in 2005.
Outside of the office, Cassady enjoys whitewater rafting in her home state of West Virginia and is an avid Washington Nationals baseball fan.
ABOUT BRAND USA
Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation's first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. travel policies and procedures to worldwide travelers. The organization’s mission is to increase international visitation to the USA in order to fuel the U.S. economy and enhance the image of the United States worldwide. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA. According to studies by Oxford Economics, over the past six years, Brand USA's marketing initiatives have helped welcome 6.6 million incremental visitors to the USA, benefiting the U.S. economy with more than $21.8 billion in total economic impact and supporting, on average, nearly 52,000 incremental U.S. jobs a year.
For industry or partner information about Brand USA, visit TheBrandUSA.com. To discover more about the USA and the boundless diversity of American travel experiences and authentic, rich culture, please visit Brand USA’s consumer website VisitTheUSA.com and follow Visit The USA on Facebook, Twitter, and Instagram.
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