Chris Ellis is senior director operations, global trade development for Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism marketing effort. In this role, Chris is responsible for the operational side of the development and implementation of the market strategies to support the retention and creation of international relationships as well as promoting the United States as a premier travel destination by expanding Brand USA’s international representation network. He also develops and executes Brand USA’s strategic objectives, key initiatives, and tactical plans to retain, improve, and expand global opportunities.
Chris joined the Brand USA team in September of 2016. Prior to that, Chris was a travel industry sales Senior Manager for Visit Orlando where he secured cooperative advertising with international tour operators to promote Orlando as a destination as well as maintained excellent relationships with wholesalers, airlines, and industry governmental bodies. Prior to Visit Orlando, Chris worked in international sales with the Kennedy Space Center Visitor Complex. In this role, Chris directed the sales, meetings, and conventions department in developing and implementing programs designed to increase group and pre-purchased ticket sales.
Born and raised in the United Kingdom, Chris studied English and Geography at Exmouth Community College in the U.K. Chris now resides in Stafford, Virginia with his wife, Lorraine, and daughter, Madison. His favorite hobby is theater, so much so, that he volunteers at his daughter’s school with theater productions.
Fun facts about Chris: he gave Buzz Aldrin from Apollo 11 a ride to airport after an event and has traveled with Al Worden from Apollo 15 to attend a trade show.
ABOUT BRAND USA
Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation's first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. travel policies and procedures to worldwide travelers. The organization’s mission is to increase international visitation to the USA in order to fuel the U.S. economy and enhance the image of the United States worldwide. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA. According to studies by Oxford Economics, over the past six years, Brand USA's marketing initiatives have helped welcome 6.6 million incremental visitors to the USA, benefiting the U.S. economy with more than $21.8 billion in total economic impact and supporting, on average, nearly 52,000 incremental U.S. jobs a year.
For industry or partner information about Brand USA, visit TheBrandUSA.com. To discover more about the USA and the boundless diversity of American travel experiences and authentic, rich culture, please visit Brand USA’s consumer website VisitTheUSA.com and follow Visit The USA on Facebook, Twitter, and Instagram.
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