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Craig Ashby

Sr. Manager, Business Processes & Financial Analytics

Craig Ashby is senior manager, business processes and financial analytics for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy, and enhancing the image of the USA worldwide.  

In this role, Craig, who joined Brand USA in July 2019, oversees financial systems analysis and treasury management.  He focuses on improving the department’s capabilities and efficiency while still achieving accounting and audit objectives.

Prior to Joining Brand USA, Craig worked as a grants accounting manager for the Leadership Conference in Washington, DC, a consultant on Dynamics GP and Unanet Systems implementation, and project management, a senior consultant for BroadPoint in Maryland, and an accounting systems manager for Cogent Communication.

Drawn to Brand USA because of its mission and the opportunity to make a difference, Craig is a graduate of the University of Maryland in College Park, MD with a degree in accounting. He is a Certified Public Accountant, Dynamics GP certified professional and an SQL server administrator. He is also a member of the MACPA-Md Association of CPAs.

Craig enjoys traveling, having visited 10 states and six countries. His travel bucket list includes Yellowstone Nation Park and Mexico. He is a volunteer for Habitat for Humanity, Scouts and his church.

A self-described history buff, Craig loves most outdoor activities, including hiking, swimming, and cycling.  His hobbies include gardening, carpentry, and automobile repair and he is a fan of cricket and soccer.  He lives with his wife, Sabrena, and their three children.

More about Craig Ashby

Favorite Travel Memory

Visit to George Washington National Forest in West Virginia. The Dark skies show the Milky Way and it was one the most beautiful sites I have seen.

Community Service

Habitat for Humanity rebuild in New Orleans, Louisiana after Hurricane Katrina. I also volunteer for church projects to assist the elderly.

Favorite Travel Destination

There are many. My favorite destination in the U.S. would be the Rocky Mountains; Puerto Rico for magnificent scenery, beaches, and musical nightlife: and New Orleans for the jazz music.