CraigAshby's picture
Craig Ashby
Sr. Manager, Business Processes & Financial Analytics
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CraigAshby's picture

Craig Ashby is senior manager, business processes and financial analytics for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy, and enhancing the image of the USA worldwide.  

In this role, Craig, who joined Brand USA in July 2019, oversees financial systems analysis and treasury management.  He focuses on improving the department’s capabilities and efficiency while still achieving accounting and audit objectives.

Prior to Joining Brand USA, Craig worked as a grants accounting manager for the Leadership Conference in Washington, DC, a consultant on Dynamics GP and Unanet Systems implementation, and project management, a senior consultant for BroadPoint in Maryland, and an accounting systems manager for Cogent Communication.

Drawn to Brand USA because of its mission and the opportunity to make a difference, Craig is a graduate of the University of Maryland in College Park, MD with a degree in accounting. He is a Certified Public Accountant, Dynamics GP certified professional and an SQL server administrator. He is also a member of the MACPA-Md Association of CPAs.

Craig enjoys traveling, having visited 10 states and six countries. His travel bucket list includes Yellowstone Nation Park and Mexico. He is a volunteer for Habitat for Humanity, Scouts and his church.

A self-described history buff, Craig loves most outdoor activities, including hiking, swimming, and cycling.  His hobbies include gardening, carpentry, and automobile repair and he is a fan of cricket and soccer.  He lives with his wife, Sabrena, and their three children.

Craig Ashby
Sr. Manager, Business Processes & Financial Analytics

Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation's first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. travel policies and procedures to worldwide travelers. The organization’s mission is to increase international visitation to the USA in order to fuel the U.S. economy and enhance the image of the United States worldwide. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA. According to studies by Oxford Economics, over the past six years, Brand USA's marketing initiatives have helped welcome 6.6 million incremental visitors to the USA, benefiting the U.S. economy with more than $21.8 billion in total economic impact and supporting, on average, nearly 52,000 incremental U.S. jobs a year.

For industry or partner information about Brand USA, visit To discover more about the USA and the boundless diversity of American travel experiences and authentic, rich culture, please visit Brand USA’s consumer website and follow Visit The USA on Facebook, Twitter, and Instagram.


More about Craig

Community Service

Habitat for Humanity rebuild in New Orleans, Louisiana after Hurricane Katrina. I also volunteer for church projects to assist the elderly.

Favorite Travel Destination

There are many. My favorite destination in the U.S. would be the Rocky Mountains; Puerto Rico for magnificent scenery, beaches, and musical nightlife: and New Orleans for the jazz music.

Favorite Travel Memory

Visit to George Washington National Forest in West Virginia. The Dark skies show the Milky Way and it was one the most beautiful sites I have seen.