Don Richardson addressed attendees of the IGLTA Global Convention on Brand USA's inclusive practices as it relates to travel...
Donald Richardson is chief financial officer for Brand USA, the nation's public-private partnership dedicated to increasing international visitation to the United States through marketing and promotional efforts. In this critical leadership role, Don is responsible for developing and leading the financial strategy for the organization in a way that is responsive to Brand USA’s key stakeholders, ensures compliance with policies and operating controls, and enables the organization to make strategic decisions and accurately measure performance and return on investment of its core initiatives.
With over 30 years of professional experience in accounting, financial management, automated systems and information technology trends, Don has demonstrated technical, management, and programmatic capabilities in all facets of business process engineering, organizational design, strategic planning and systems implementations. Over the course of his exemplary career, he has provided clients with superior leadership during critical growth and transition phases, including hiring professional and technical staff, developing strategic plans, implementing effective management information systems, and directing complex projects.
Before joining Brand USA on May 1, 2012, Don was senior principal and managing director for an independent consulting firm and led the Business Systems Practice for Bazilio Cobb Associates from 2011 to 2013. A former partner with KPMG, Don was responsible for spearheading service delivery to several non-Department of Defense (DoD) U.S. government agencies, including the Executive Office of the President, the Office of Personnel Management (OPM), the Sergeant at Arms of the Senate, the Pension Benefit Guaranty Corporation, and the Department of Agriculture. Following the spinoff of KPMG to BearingPoint, a management and technology-consulting firm, Don served as managing director and partner. In his capacity with both organizations, he provided IT and operational services to a variety of governmental clients and was responsible for market development, service delivery and profit/loss management.
He currently serves on the boards of the DC Public Library Foundation, the YMCA of Metropolitan Washington, the District of Columbia Urban League Finance Committee, and the Shiloh Baptist Church. He has also served as a director on the DC Board of Accountancy (Vice Chair), Wolf Trap Associates (Treasurer), Studio Theatre, and the Whitman Walker Clinic.
A certified public accountant (CPA), Don earned his Bachelor of Arts degree in accounting from Appalachian State University.
ABOUT BRAND USA
Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation's first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. travel policies and procedures to worldwide travelers. The organization’s mission is to increase international visitation to the USA in order to fuel the U.S. economy and enhance the image of the United States worldwide. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA. According to studies by Oxford Economics, over the past six years, Brand USA's marketing initiatives have helped welcome 6.6 million incremental visitors to the USA, benefiting the U.S. economy with more than $21.8 billion in total economic impact and supporting, on average, nearly 52,000 incremental U.S. jobs a year.
For industry or partner information about Brand USA, visit TheBrandUSA.com. To discover more about the USA and the boundless diversity of American travel experiences and authentic, rich culture, please visit Brand USA’s consumer website VisitTheUSA.com and follow Visit The USA on Facebook, Twitter, and Instagram.
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