Jackie Ennis is the senior director, global trade development for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy and enhancing the image of the USA worldwide. In this role, Jackie oversees the strategic development of trade activities in all the international markets.
Jackie, who joined Brand USA in August after working as a consultant with the organization’s global trade team for the past eighteen months. Jackie was previously responsible for the international marketing stratetgy for the Massachusetts Office of Travel and Tourism. She also was the executive director for Discover New England, where she developed the successful business-to-business international marketplace which is considered one of the most valuable business opportunities for the New England hospitality industry in marketing the region to international travelers. Her other previous positions included: principal of Ennis Marketing; the director and international marketing manager for Vermont Department of Tourism and Marketing; and the product manager for Saga Holidays.
An avid traveler, Jackie has lived in three countries as well as visited 29 countries and 28 states and the District of Columbia in the U.S. She loves tennis and is semi-fluent in Spanish. She is married to David Rocchio and has two children.
Jackie received her bachelor's in international relations and Spanish from the University of Warwick, England.