Malcolm Smith
Senior Vice President, Global Markets & Chief Trade and Product Development Officer
Malcolm Smith serves as the Senior Vice President, Global Markets and Chief Trade and Product Development Officer at Brand USA, the nation's destination marketing organization with the mission of increasing international visitation to the United States. Malcolm leads a dynamic global trade development team across international offices to drive global trade development and attract international meetings and events. By overseeing new product development initiatives, the department plays a key role in enhancing the USA's inbound visitation, driving growth and contributing to economic growth and job creation in the USA.
Malcolm joined Brand USA in October 2024 as Senior Vice President, Global Markets and Chief Trade and Product Development Officer after spending 15 years at the U.S. Travel Association, including 11 as General Manager of IPW, the nation’s leading international inbound travel show. After leaving U.S. Travel, he founded Suncoast Global Strategy, LLC, where he consulted with top industry associations such as the Cruise Lines International Association (CLIA) and the American Hotel & Lodging Association (AHLA).
Malcolm holds a bachelor of business administration in marketing from Texas Tech University and a master of arts in international relations from St. Mary’s University.