Todd was appointed Executive Director of the Oregon Tourism Commission (dba Travel Oregon) in June 1996 and was named Chief Executive Officer in September 2004.
Under Todd’s leadership, the tourism industry in Oregon has flourished into a $12.3 billion industry that employs more than 115,000 Oregonians. In 2003 he helped lead an effort to establish dedicated and stable funding for the Commission. This funding has been crucial in Travel Oregon’s ability to grow the state’s tourism industry through strengthening its base of international markets; leadership in sustainable tourism initiatives; and award-winning publications, niche-oriented websites and advertising campaigns.
Travel Oregon has garnered 22 Mercury Awards during Todd’s tenure, including two top awards for Best Overall State Marketing Program in 2010 and 2013. Recent Mercury Awards include: Best State Broadcast Campaign (2016), Best Branding and Integrated Marketing Campaign (2015), Best State International Marketing (2015, 2011 and 2009), Best Co-Op Marketing Plan (2014), Best Travel Website (2013), Best Interactive Marketing Program (2011), Best State Travel Guide (2011), Best State Tourism Print Advertising (2009), Special Projects – Eclipse (2018) and International Marketing – Road Rally (2018). Todd was also honored by the NCSTD as the State Tourism Director of the Year in 2006 and inducted into U.S. Travel Hall of Leaders in 2018.
Todd is a past Chair of the U.S. Travel and Tourism Advisory Board (USTTAB), a position he was appointed to in January 2012 after being initially appointed to the Board in 2010. Todd continues to serve on the USTTAB, having been appointed to a fourth term by the U.S. Secretary of Commerce. Todd is a past chair of the U.S. Travel Association board and a continuing board member; serves on the National Council of State Tourism Directors (NCSTD); the Western States Tourism Policy Council (WSTPC); and has served on the National Advisory Committee on Travel and Tourism Infrastructure (NACTTI).
ABOUT BRAND USA
Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation's first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. travel policies and procedures to worldwide travelers. The organization’s mission is to increase international visitation to the USA in order to fuel the U.S. economy and enhance the image of the United States worldwide. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA. According to studies by Oxford Economics, over the past six years, Brand USA's marketing initiatives have helped welcome 6.6 million incremental visitors to the USA, benefiting the U.S. economy with more than $21.8 billion in total economic impact and supporting, on average, nearly 52,000 incremental U.S. jobs a year.
For industry or partner information about Brand USA, visit TheBrandUSA.com. To discover more about the USA and the boundless diversity of American travel experiences and authentic, rich culture, please visit Brand USA’s consumer website VisitTheUSA.com and follow Visit The USA on Facebook, Twitter, and Instagram.
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