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Germany, Austria, Switzerland & Netherlands

Lieb Management

Bavariaring 38
80336 Munich

Germany, Austria, Switzerland & Netherlands

In Market Contacts

Portrait Samuel Hancock
Samuel Hancock
European Regional Strategic Director
+44 20 7593 1777
Portrait Florian Renner
Florian Renner
Strategic Director
+49 89 6890638-27
Portrait Mark McCulloch
Mark McCulloch
Sr. Director, Public Relations
+44 207 7593 1715
Portrait Nicole Conrad
Nicole Conrad
Manager, Netherlands
+31 10 223 09 90
Portrait Georgina Nicholl
Georgina Nicholl
Sales & Marketing Executive
+44 (0) 20 7593 1706
Portrait Verena Ullrich
Verena Ullrich
Public Relations Manager
+49 89 6890 638-703
Portrait Charlotte Schäfer
Charlotte Schäfer
Trade Manager
+49 89 6890638-53


News Release
WASHINGTON, DC January 13, 2020
Travel Mole September 10, 2019


USA Pavilions & Tradeshows
March 4, 2020


United Kingdom
September 9, 2019
USA Pavilions & Tradeshows
May 21, 2019

Programs & Platforms

Brand USA offers powerful marketing platforms and programs that add value and create visibility for our partners.
Browse the opportunities available in Germany, Austria, Switzerland & Netherlands.


Attract more global travelers to your destination with ADARA and Brand USA. ADARA connects destination marketers to the world’s largest audience of travelers - 500 million unique travelers monthly across the Americas, Europe, the Middle East and Asia Pacific. Powered by partnerships with over 90 global travel brands, ADARA transforms loyalty, search and booking data into actionable knowledge, allowing DMOs to better understand, reach and engage travelers.
Specializing in travel path-to-purchase data for over a decade, Sojern analyzes 500 million unique traveler profiles and billions of predictive purchase signals per month to activate multi-channel marketing solutions and drive brand influence, direct bookings, and lift incremental visitation for the travel industry. Sojern’s robust suite of value added analytics provides partners with data driven insights down to economic impact. Sojern works with over 800 top travel brands globally and is the ONLY Certified...
Essentially America is the leading international consumer travel magazine about leisure travel to the USA. It is printed and distributed in multiple languages, serving readers in fi ve countries, one province and two continents. Currently, Brand USA A nity Program opportunities are available in the UK, Germany and China.
As the largest online travel site in the world with 20 travel brands, TripAdvisor delivers a signifi cant opportunity for destinations or organizations to generate a global presence in 49 countries and 29 languages. TripAdvisor reaches 455 million travelers monthly who are actively researching and planning travel. No other publisher o ers TripAdvisor’s broad yet contextual reach.
Extend your exposure internationally by partnering with Expedia Group and Brand USA. The Expedia Group Media Solutions network of sites attracts an audience of tens of millions of unique visitors monthly. As a leader in Canada, Asia Pacifi c, Europe and Latin America, the Expedia Group global portfolio includes brands such as Expedia, Orbitz,, Travelocity,, Wotif,, Ebookers and
Reach millions of potential travellers through exposure in your own bespoke destination-specific, contentrich digital lightbox hub. The hub is served via standard ad units on premium news and travel sites in the Brazil, France, Germany, and the United Kingdom. It contains bespoke editorial and beautiful image/video content specific to your destination, as well as hand selected itineraries to your destination from a participating tour operator.
The new music and entertainment initiative is a global program designed to thematically align with the new film, "America's Musical Jounrey," by highlighting the people, places and sounds that define destinations across the USA. Effectively extend your marketing reach through development of high-quality music-themed content and a targeted distribution strategy.
Marketed with Miles   Authentic, experience-focused, longer-form video in one of the following recommended themes: Outdoors, Lifestyle, Culture & History, Cities & Towns, Entertainment or Food & Drink.  
Marketed with Miles  Placing the viewer in the driver’s seat, this itinerary based series highlights multiple stops and captures fun and memorable road trip ideas.
Marketed with Miles  Germany is one of the top volume markets to the US and Brand USA continues to provide partners with innovative international marketing opportunities. This multi-channel campaign is designed to reach consumers at the right time, with the right message and in the right place. The new digital media channels provide an integrated marketing approach to engage consumers and ultimately drive activation.
Marketed with Miles Highlighting destinations in the USA through culinary-related experiences that are unique to your destination is a great way to promote travel and welcome visitors. Brand USA is introducing innovative ways to showcase your destination through a new culinary series, as well as provide opportunities to extend reach for your culinary-related content available on Visit the USA platforms through OTT, digital and social channels. Get ready to savor the opportunities Brand USA has to offer.
Marketed with Miles  This digital media and advertising campaign is specifically designed for Attractions in partnership with Brand USA and TripAdvisor. TripAdvisor users are avid travel planners who value the platform as a tool to find and research destinations they may not have otherwise considered; these potential visitors use TripAdvisor to read recommendations from other travelers on what to see and do while visiting. With the inclusion of a custom hub experience on TripAdvisor, destinations and...
Thomas Cook and Brand USA present to you USA Everywhere, a multi-channel marketing platform dedicated to driving exposure and increasing customer visitation to the USA. This program combines Thomas Cook’s fi rst party data with data from the Brand USA partnership, which ensures your message is targeted to the right customer at the right time, wherever they are.
STA Travel is the world’s largest travel company for millennial and independent travelers ranging from students to young professionals. STA Travel offers a unique range of flights, accommodations, tours and expeditions in over 65 countries, with an exclusive airline network that offers discounts for more than 65 airlines.
Marketed with Miles Search Engine Marketing (SEM) is a key component of Brand USA’s international marketing efforts to maximize the exposure of destination and travel brand websites with international travelers. Through this targeted and fully managed program, Brand USA helps participating partners optimize their search marketing budgets, drive more traffic to their websites and engage a larger audience of international travelers.
Marketed with Miles  A series of vignettes, each focusing on a single experience in your destination, and one teaser that provides an overview. Feature experiences such as craft brewing, local art galleries or other unique activities in your destination to inspire engagement and sharing.
Marketed with Miles Visit The USA in-language sites are designed to inspire international visitors and travel influencers to choose U.S. travel destinations, travel providers and experiences. From sponsoring content on City or State Pages, to sharing the best of a destination through Experience Pages, this opportunity helps international travelers learn more about a destination, travel brand or organization. Partners have the opportunity to be featured on the site in the following ways: State Page +...

There are no Programs for this market.

There are no Programs for this market.

There are no Programs for this market.

There are no Programs for this market.

There are no Programs for this market.