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United Kingdom & Ireland

Hills Balfour

58 Southwark Bridge Road
United Kingdom

United Kingdom & Ireland

In Market Contacts

Portrait Amanda Hills
Amanda Hills
Chief Executive Officer
+44 20 7593 1701
Portrait Samuel Hancock
Samuel Hancock
European Regional Strategic Director
+44 20 7593 1777
Portrait Mark McCulloch
Mark McCulloch
Sr. Director, Public Relations
+44 207 7593 1715
Portrait Ava Mehta
Ava Mehta
Sales & Marketing Account Director
+44 (0) 207 593 1732
Portrait Alice Palmer
Alice Palmer
Sales & Marketing Account Manager
+44 (0) 020 7593 1747
Portrait Jonathan Gough
Jonathan Gough
Public Relations Manager
+44 207 7593 1786
Portrait Nick Evans
Nick Evans
Social Media Director
+44 (0) 2075931741
Portrait Rachel Walker
Rachel Walker
Social Media Manager
+44 (0) 2075931757
Portrait Josie Self
Josie Self
PR Director
+44 (0) 2075931758


News Release
WASHINGTON, DC January 13, 2020
Travel Bulletin January 13, 2020
NFL International October 3, 2019
WTM London September 18, 2019


United States
April 29, 2020
USA Pavilions & Tradeshows
United Kingdom
September 21, 2020


USA Pavilions & Tradeshows
United Kingdom
November 4, 2019
Familiarization Tours
United States
September 25, 2019

Programs & Platforms

Brand USA offers powerful marketing platforms and programs that add value and create visibility for our partners.
Browse the opportunities available in United Kingdom & Ireland.


Attract more global travelers to your destination with ADARA and Brand USA. ADARA connects destination marketers to the world’s largest audience of travelers - 500 million unique travelers monthly across the Americas, Europe, the Middle East and Asia Pacific. Powered by partnerships with over 90 global travel brands, ADARA transforms loyalty, search and booking data into actionable knowledge, allowing DMOs to better understand, reach and engage travelers.
Specializing in travel path-to-purchase data for over a decade, Sojern analyzes 500 million unique traveler profiles and billions of predictive purchase signals per month to activate multi-channel marketing solutions and drive brand influence, direct bookings, and lift incremental visitation for the travel industry. Sojern’s robust suite of value added analytics provides partners with data driven insights down to economic impact. Sojern works with over 800 top travel brands globally and is the ONLY Certified...
Essentially America is the leading international consumer travel magazine about leisure travel to the USA. It is printed and distributed in multiple languages, serving readers in fi ve countries, one province and two continents. Currently, Brand USA A nity Program opportunities are available in the UK, Germany and China.
As the largest online travel site in the world with 20 travel brands, TripAdvisor delivers a signifi cant opportunity for destinations or organizations to generate a global presence in 49 countries and 29 languages. TripAdvisor reaches 455 million travelers monthly who are actively researching and planning travel. No other publisher o ers TripAdvisor’s broad yet contextual reach.
Extend your exposure internationally by partnering with Expedia Group and Brand USA. The Expedia Group Media Solutions network of sites attracts an audience of tens of millions of unique visitors monthly. As a leader in Canada, Asia Pacifi c, Europe and Latin America, the Expedia Group global portfolio includes brands such as Expedia, Orbitz,, Travelocity,, Wotif,, Ebookers and
Marketed with Miles  Be a part of Brand USA’s new music-driven content series, “Hear the Music.” In this program, each partner’s dedicated city guide features a local musician who showcases the destination’s cultural diversity and unique visitor experiences. Partners’ long-form content will be featured in a compilation episode called American Sound on GoUSA TV, and all partner vignettes will be hosted on the music hub. Tell your destination’s story in exciting new ways on multiple platforms,...
Reach millions of potential travellers through exposure in your own bespoke destination-specific, contentrich digital lightbox hub. The hub is served via standard ad units on premium news and travel sites in the Brazil, France, Germany, and the United Kingdom. It contains bespoke editorial and beautiful image/video content specific to your destination, as well as hand selected itineraries to your destination from a participating tour operator.
The new music and entertainment initiative is a global program designed to thematically align with the new film, "America's Musical Jounrey," by highlighting the people, places and sounds that define destinations across the USA. Effectively extend your marketing reach through development of high-quality music-themed content and a targeted distribution strategy.
“America’s Musical Journey” celebrates the diverse music and creative risk-taking spirit that characterizes the USA. Follow Grammy-nominated singer/songwriter Aloe Blacc as he traces Louis Armstrong’s footsteps through the colorful locales where America’s music was born and meet the artists, music makers, storytellers, and innovators who are shaping America’s culture today. Gain international exposure for your destination and its unique music heritage through Brand USA’s film and event sponsorship opportunities!
Marketed with Miles   Authentic, experience-focused, longer-form video in one of the following recommended themes: Outdoors, Lifestyle, Culture & History, Cities & Towns, Entertainment or Food & Drink.  
Marketed with Miles  Placing the viewer in the driver’s seat, this itinerary based series highlights multiple stops and captures fun and memorable road trip ideas.
Marketed with Miles  Experience an extraordinary 3-to-1 value through Brand USA’s O cial Multi-Channel Program compared to creating your own targeted, international campaign. With its robust digital, print, social, tra c generation and activation campaign, your targeted message will reach international travelers through the very media they consume most. Customized calls-to-action take consumers from inspired to desired to booked – generating real, measurable results.
Marketed with Miles Highlighting destinations in the USA through culinary-related experiences that are unique to your destination is a great way to promote travel and welcome visitors. Brand USA is introducing innovative ways to showcase your destination through a new culinary series, as well as provide opportunities to extend reach for your culinary-related content available on Visit the USA platforms through OTT, digital and social channels. Get ready to savor the opportunities Brand USA has to offer.
Marketed with Miles  This digital media and advertising campaign is specifically designed for Attractions in partnership with Brand USA and TripAdvisor. TripAdvisor users are avid travel planners who value the platform as a tool to find and research destinations they may not have otherwise considered; these potential visitors use TripAdvisor to read recommendations from other travelers on what to see and do while visiting. With the inclusion of a custom hub experience on TripAdvisor, destinations and...
Thomas Cook and Brand USA present to you USA Everywhere, a multi-channel marketing platform dedicated to driving exposure and increasing customer visitation to the USA. This program combines Thomas Cook’s fi rst party data with data from the Brand USA partnership, which ensures your message is targeted to the right customer at the right time, wherever they are.
STA Travel is the world’s largest travel company for millennial and independent travelers ranging from students to young professionals. STA Travel offers a unique range of flights, accommodations, tours and expeditions in over 65 countries, with an exclusive airline network that offers discounts for more than 65 airlines.
Marketed with Miles Search Engine Marketing (SEM) is a key component of Brand USA’s international marketing efforts to maximize the exposure of destination and travel brand websites with international travelers. Through this targeted and fully managed program, Brand USA helps participating partners optimize their search marketing budgets, drive more traffic to their websites and engage a larger audience of international travelers.
Marketed with Miles  A series of vignettes, each focusing on a single experience in your destination, and one teaser that provides an overview. Feature experiences such as craft brewing, local art galleries or other unique activities in your destination to inspire engagement and sharing.
Marketed with Miles Visit The USA in-language sites are designed to inspire international visitors and travel influencers to choose U.S. travel destinations, travel providers and experiences. From sponsoring content on City or State Pages, to sharing the best of a destination through Experience Pages, this opportunity helps international travelers learn more about a destination, travel brand or organization. Partners have the opportunity to be featured on the site in the following ways: State Page +...
Dedicated to delivering the highest quality out-of-home (OOH) advertising solutions, JCDecaux is the No. 1 outdoor advertising company in the world. Together, Brand USA and JCDecaux will utilize the most sophisticated out-of-home infrastructure to promote U.S. destinations, targeting the UK’s young, affluent and urban population.
Brand USA is partnering with News UK to launch a new partner offering for the UK market. This partner opportunity includes advertorial content, stand-alone travel supplements, rich media and digital creative assets, advertorial content, and advertisements across print, tablet and digital platforms: The Times & Sunday Times; Storyful; Unruly.
The USA Discovery Program is Brand USA’s official online agent training tool about the diverse destinations and experiences available in the USA to inspire and help the travel industry get accredited as USA Specialists. Agents learn geographical information on regions, as well as individual states and territories, to become a Regional Expert. Agents can then earn special badges as well as bespoke partner badges. Unique features of the program include MegaFam integration, live events & webinars, and peer to...

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There are no Programs for this market.

There are no Programs for this market.

There are no Programs for this market.