Programs & Opportunities

All Programs

Co-op marketing programs make up the majority of our marketing efforts by delivering an array of options to increase awareness, visitation and spend. These opportunities allow partners of all sizes to participate in the way we promote travel experiences in the United States.

Brand USA Activation programs are consumer facing, cooperative marketing opportunities that include a booking component. Participants featured in these programs can expect to receive specific booking information and metrics upon completion of the marketing campaign.

Brand USA Consumer Media programs are cooperative marketing opportunities run in partnership with leading international consumer media companies. They are B2C and generate awareness and interest in travel to the US.

Brand USA Content & Distribution programs are cooperative marketing opportunities that allow Brand USA and its partners to create and disseminate video and written content across various media channels.

Brand USA Trade-Focused programs are cooperative marketing opportunities that are not just B2C, but also B2B. They reach the trade via media, events or PR channels, and may include a tour operator component.

Adara is a travel technology company that helps destinations by providing the data and measurement tools they need to boost engagement and drive growth. Adara offers destinations data-driven travel-intent digital marketing campaigns with timely search and booking insights. 
Engage Canadian travelers to increase air traffic demand to the U.S. on Air Canada’s channels.
Promoting destinations to Canadian travelers utilizing Air Canada Vacations’ marketing channels.
Brand USA has partnered with AIR MILES, Canada’s most recognized loyalty program, to provide a full funnel activation program in the Canada.
CANUSA is the largest specialized tour operator in Germany for the U.S. and offers the ability to reach its strong German travel audience to inspire and encourage travel to U.S. destinations through a variety of marketing tactics. CANUSA provides its clients with customizable travel packages and utilizes a travel agent team that works individually with each customer on their unique itinerary.